Isicwangciso seBrand siya kunceda ukuphucula umgangatho wemveliso kunye nomfanekiso wenkampani, uncede imveliso ikhuphisane kwimarike ukuphucula iimveliso zenkampani kwimbono yomthengi. Inkampani ye-DONSEN okwangoku ineempawu ezine, ezizezi, i-DONSEN, i-GOLD MEDAL SPT kunye ne-POVOTE. Nceda ubone inkcazo yophawu ngalunye ngolu hlobo lulandelayo:

DONSEN:Ukhokelo oluphuhlayo lweDonsen kukuba yinkokeli yeshishini lezinto zokwakha, kunye nenkampani eyaziwayo kwihlabathi. Ukuqinisekisa ukuba inkampani yethu kunye neemveliso zivela eMpuma-China, ngegama elithi "Don"; ikwabandakanya intsingiselo yoloyiso kunye namandla apheleleyo, apha abizwa ngokuba ngu "Sen", kunye namagama amabini "Donsen".

Imbasa yeGolide:IMbasa yeGolide idla ngokuba yimbasa enikwa umntu wokuqala ophumelele ukhuphiswano. Igolide luhlobo olunye lwentsimbi, nto leyo ethetha ukuba inqabile kwaye ixabisekile, nto leyo ebonisa ukuba imveliso yethu yeyona ilungileyo.

SPTsisishunqulelo somoya. Umoya weshishini likaDonsen ngulo: Ukwenza izinto ezintsha, ukusebenza kakuhle, ukusebenzisana, ukwabelana.

POVOTEsisishunqulelo se-rhinoceros, esifanekisela inkalipho, ikwangumongo wenkampani yethu: ukuvula, ukusungula izinto ezintsha, kunye nehlabathi elingenasiphelo.